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Marks and Spencer has announced that it will officially launch the first collection with clothing brand Jaeger on 6 October, with a new capsule collection available to customers.
The retailer previously acquired the brand in January for a total of £6m as part of its wider ‘brands at Marks and Spencer’ strategy.
A team led by managing director Fiona Lambert has been assembled to run the brand from within Marks and Spencer.
The Jaeger capsule collection will launch online first with a store trial beginning from the end of October.
Lambert said: “There’s nothing more exciting than relaunching a brand and we are delighted to have taken the fabulous heritage of Jaeger and reimagined it with British modernity and sensorial quality that we believe will create “tomorrow’s vintage”.
“From the luxe wool suit to the tartan mini, this first capsule collection truly gives a flavour of what Jaeger will stand for – effortless elegance. We’re looking forward to hearing feedback on our ranges from new customers and those who have been loyal to the brand over the years. What’s most exciting is this is just the beginning.”
Richard Price, managing director of Marks and Spencer clothing and home, added: “We’re shaping the future of M&S Clothing to be more relevant, more often for our customers – responding to the emergence of platform retailing alongside utilising the strength of our own brand product engine.
“With Jaeger, we have the opportunity to exclusively offer our 22 million customers a much-loved heritage brand which, under Fiona’s leadership, is supported by our infrastructure but has independent vision and values – making it an important part of the M&S Family.”
