Waitrose expands vegetarian range to meet growing demand

Two new ranges, Plantlife and GoVeggie, launched on September 8 after data from Veganuary showed growing reduction in animal product consumption

Waitrose has announced an expansion to its vegan and vegetarian ranges to satisfy growing demand with the launch of two new ranges, Plantlife and GoVeggie. 

The products, which form part of the recently launched Holistic Living brand, launched on 8 September with more products coming in October 2021. 

The launch follows recent research from Veganuary, the global organisation encouraging people to try vegan for January and beyond, revealing that six months on from Veganuary 2021, 82% of participants have maintained a “dramatic reduction” in their animal product consumption.

Among the dishes available in the launch include crispy no beef with sweet chilli sauce, thai style no fish cakes, no chorizo tortellini and mushroom scallop linguine. 

Martyn Lee, executive chef at Waitrose, said:  “We wanted to provide our customers with more choice when it came to incorporating a holistic approach to their meals. Making ‘meat free Monday’ or a flexitarian lifestyle even easier, these new ranges have inspired us to be more innovative.”

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