The latest additions are set to be introduced as smaller versions of the current 60 Boots beauty halls across its flagship shops such as Covent Garden and The Trafford Centre.
Situated in lesser visited Boots stores outside of major cities, the halls will feature trending zones, discovery areas, and consultation spaces while offering a range of brands that include Drunk Elephant, Fenty Beauty, and MAC.
Some 100 new beauty specialist roles will be created as a part of the roll out, bringing the total number of Boots specialist roles across the UK to over 700.
Seb James, managing director at Boots UK, said that the launch of “even more reinvented beauty halls” on the UK high streets reaffirms the group’s position as “number one for beauty”.
He added: “While our online sales continue to grow, the in-store experience is still hugely important, which is why we have continued to invest in our new-look beauty halls throughout the pandemic and beyond.
“As we are now out of lockdown and life is starting to look more normal, I am confident that our beautiful new beauty halls will help to drive more footfall into Boots as well as to local high streets more broadly.”
The latest beauty hall expansion is due to take place at all 30 sites before the end of the year.