Currys PC World launches new flexible mobile offering

Currys PC World has announced the launch of its new mobile offering shopping experience, which aims at allowing customers to “take control” when purchasing a mobile plan, device, and accessories.

The new offer is rooted in enabling customers to create a flexible approach to mobile ownership, with consumers able to package up a device, multi-network connectivity, and accessories and spread the cost via flexible payment options.

The new offering has been two years in the making and follows feedback from Currys PC World’s colleagues on the challenges customers tell them they face when looking for a new mobile package.

Ed Connolly, chief commercial officer at Dixons Carphone, said: “We’ve really listened to our customers and have also applied many learnings from the last 12 months. The result being a more agile and nimble mobile offering that truly reflects how people want to phone-shop in today’s post-pandemic world – a flexible, transparent, and great value offering.

“Customers can now curate the exact plan they want and will only pay for what they need, so no unexpected costs.”