Sainsbury’s ends advertising campaign with GB News

It was announced after an online campaign led by activist group Led By Donkeys.

Sainsbury’s has announced it will no longer advertise on GB News after facing an online campaign led by activist group Led By Donkeys. 

The group ran a series of campaigns and posted a viral social media video that gathered more than 2.5 million views in a bid to put pressure on the supermarket chain.

Campaigners put up billboards outside Sainsbury’s, and drove a car outside Sainsbury’s headquarters with a billboard attached which read: “Sainsbury’s is ignoring thousands of customers who are not happy with them advertising on Nigel Farage’s TV show.”

Farage was central to the protests, following his controversial comments about the Royal National Lifeboat Institution (RNLI), which prompted criticism from both the public and politicians including Nicola Sturgeon and led to a surge in donations for the lifeboat charity.

On twitter Sainsbury’s said: “We advertise across a wide range of media outlets, including TV channels. Currently, we have no adverts scheduled with GB News. We had a campaign that has now ended.”

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