Sainsbury’s unveils Klarna partnership

Sainsbury’s has revealed that it has struck a deal with buy-now-pay-later firm Klarna for the use of its product.

The deal will see its payment methods available at the online checkouts of three brands; Argos, Habitat and TU.

Sainsbury’s customers will be able to choose from Klarna’s three interest free payments.

These are pay immediately and in full with pay in 30 days with or over three equal instalments.

David Sykes, chief commercial officer at Klarna, said: “More than 20 million Brits already use Klarna and now they can enjoy our flexible payment options at more of their favourite stores. Argos, Habitat, and TU are British icons known for reliability and value, making Klarna’s interest-free payment solutions a seamless fit. We’re super excited for this first step in our partnership with Sainsbury’s PLC.”

Klarna claims it has over 150 million global active users and is responsible for 2.5 million transactions per day.

This news comes after Sainsbury’s and Microsoft announced a new five-year strategic partnership to bring the tech company’s AI and machine learning capabilities to the supermarket.

The partnership will aim to improve store operations, drive greater efficiency for colleagues and provide customers with more efficient and effective service.

Sainsbury’s will use generative AI to create a more interactive online shopping experience and improve customers’ search experience.