Senk was previously the chief executive of URBN, the listed company which includes Anthropologie, Free People and namesake Urban Outfitters.
He has been a non-executive director of Boden for four years, he has also known the retail group’s founder and creative director, Johnnie Boden, and Julian Granville for more than 20 years.
Senk said: “I am delighted to be taking up this new role, I will never forget the first time I saw a Boden catalogue more than 20 years ago.
“I knew immediately that I had come across a unique and special brand – a brand full of life, energy and authenticity. I look forward to working with Johnnie, Julian and the team to bring this successful, extraordinary brand to even more people.”
Boden added: “I have known and admired Glen for many years. He must be one of the best fashion retailers in the world.
“He combines an amazing creative understanding with a razor-sharp analytical mind. I truly believe Boden can double in size. We have huge opportunities in all our markets but especially in the US.”