It is the fourth new opening this year for the fashion brand, following new openings in London’s Liverpool Street, Cannock in Staffordshire, and another at Westfield Valley Fair in California.
Reiss said it comes after a “soul-searching exercise” that identified the “pillars” of the Reiss brand, encompassing its values, aesthetic, approach to style and customer services.
Creative director James Spreckley collaborated with long-term partner D-Raw architects on the new store which will feature bleached wood and metal fixtures.
Spreckley said: “By bringing touches of nature into these urban spaces, we give our customer a welcoming place to reflect and discover. Shopping is then a part of this journey.”
The St Pancras store will carry Reiss’ tailoring, casual lounge and leisurewear for women and men, along with a selection of accessories. Additional services include personal shopping and click and collect
Global retail director Luci Vardy said: “We are known for our personalised service and dedication to providing outstanding in-store experiences. As a result, customer loyalty gives us the confidence to open new stores.”