Clothing & Shoes

Weird Fish brings forward sustainability targets

Following the launch of its ‘The Only Way Is Ethics’ sustainability policy in 2019, in 2020 the brand overachieved its 40% target with 55% of its products made from eco-friendly materials

UK lifestyle clothing brand Weird Fish has brought forward its ambitious sustainability targets of having 80% of its products using eco-friendly alternatives by 2023 to 2022, as more customers embrace its introduction of eco-friendly materials.

Following the launch of its ‘The Only Way Is Ethics’ sustainability policy in 2019, in 2020 the brand overachieved its 40% target with 55% of its products made from eco-friendly materials

The retailer has saved the equivalent of 120,000 single-use plastic bags in stores thanks to its grass paper bags which was launched in 2019.

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