M&S partners with Clarks on kids collection

M&S has revealed a new partnership with Clarks shoes which includes selling the brand online and in eight UK destination stores.

This latest brand partnership is part of the continued momentum for the retailer in its strategic shift from “special occasion” clothing and footwear to everyday “style and value”.

The eight M&S destination stores comprises Argyle Street (Glasgow), Bluewater (Kent), Cheshire Oaks, Culverhouse Cross (Cardiff), Hedge End (Southampton), Lisburn, Westfield Stratford (London) and Wolstanton.

Clarks joins four other kidswear brands already live on the group’s website, whilst Ben Sherman, Original Penguin, Elle Junior, Russell Athletic and Havaianas, Little Joules, Jack and Jones Junior and Somebody’s Child are also set to join the M&S Family this summer.

Jill Stanton, director of M&S kidswear (womenswear and beauty), said: “Our kidswear mission is to remain the “go to” for Back to School whilst growing our daywear offer and that’s all about being more fun for everyday – more comfortable, more colourful, more casual.

“As part of this we have a great opportunity to introduce curated brands to complement our offer – from our exclusive “mini-me” Ghost dresses which have been flying off the shelf, to the new brand from Nobody’s Child – Somebody’s Child.”

She added: “It’s a really exciting time for M&S Kids and we’re looking forward to hearing our customers’ feedback, from both parents and kids.”