John Lewis has announced that starting next month, it will be expanding its first furniture rental service, doubling the range to offer over 200 lines.
The news follows the retailer’s successful trial last year and builds on the existing partnership with Fat Llama.
The expanded range will offer over 200 lines including beds and the Rattan Bed Frame, alongside a carefully curated range.
Last year’s rental trial saw almost all of the rental collection snapped up within the first 48 hours, highlighting the demand and changing attitude towards renting goods.
Two thirds of those using the service were furnishing rented accommodation and just over a quarter had recently bought their homes. Desks and office chairs were also among the top rental picks as lockdown saw customers repurposing rooms for home-working.
Previously only available in London, the service will now be expanded outside of London. Customers will also be able to rent the furniture for twelve months at a time, followed by the option to purchase the product with payments already made deducted from the purchase price.
John Vary, futurologist, John Lewis Partnership, said: “The pandemic has turbo-charged this with an almost back-to-the-future move towards sharing, reusing or trading within communities or groups – renting a dress or sofa is the modern day equivalent of borrowing sugar from next door.”
Nicola Waller, head of buying, John Lewis Home Furnishings, added: “It is also a sustainable choice for our customers and the expansion of our rental scheme reflects our ambition to offer more sustainable ownership options.”