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Clothing & Shoes

Clarks to launch six new kids shop-in-shops

The footwear retailer claimed that the new stores were in response to seeing an increased consumer demand when stores reopened in April

Clarks has announced that it will be launching six new kids shop-in shops from June 2021.

The footwear retailer claimed that the new stores were in response to seeing an increased consumer demand when stores reopened in April.

The spaces will be located at John Lewis stores throughout the UK, as well as in Marks and Spencers who will stock a wide range of kids shoes just in time for the “Back-to-School” period.

The June openings not only sees Clarks further strengthen its ties with accounts and retailers, but will also see in-store shopping experiences improved, whilst also taking the kids range to a wider audience.

Rosie McKissock, Clarks business manager for kids, said: “After seeing the incredible demand when our stores reopened in April, we’re really excited to be working with key partners to offer new ways for consumers to access the Clarks kids brand.

“We know that our proposition really resonates with people, and the 97,000 store appointments booked in the first week of opening after lockdown earlier this year is a testament to that.”

She added: “By partnering with accounts and retailers who care as much as we do about the shopping experience, we now have the opportunity to take Clarks kids to a wider audience, allowing more parents and their kids to enjoy our beautiful shoes.”

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