High Street

Majority of young shoppers name social media as gateway to local retailers

NFU Mutual has partnered with Maybe to provide retail insurance policyholders with free access to social media expertise

Over a third (37%) of shoppers have named social media as one of the primary ways they would discover a new local retailer, a number which rose to 55% for 18-34-year-olds.

The findings come from a new survey commissioned by NFU Mutual, which has partnered with Maybe to provide retail insurance policyholders with 12-month free access to social media expertise.

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