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Sainsbury’s partners with Carluccio’s on trial in-store concepts

The first format will be a coffee shop in the supermarket's St Albans superstore, offering customers eat-in as well as takeaway options

Sainsbury’s has announced that it will be partnering with Carluccio’s to test out three new in-store concepts which will open from 3 June 2021.

The first format will be a coffee shop in the supermarket’s St Albans superstore, offering customers eat-in as well as takeaway options.

The 900 sq ft coffee shop will have space for up to 45 customers to enjoy the brand’s coffee, iced coffees, Cremosa blended drinks, granita fruit ices alongside all-day breakfast foods and light-bites.

A range of Carluccio’s retail products will also be available, including biscuits such as biscotti and cantucci, ground coffee and gianduiotti chocolates.

In addition, a  Counter will also launch in June in the retailer’s Leamington Spa superstore, offering deli products and pizza including pasta, olive oils and sauces alongside chilled stone-baked pizzas.

The third concept to be trialled is the restaurant hub, with grab-and-go and delivery options from brands including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner. The hub will open in July in Sainsbury’s Selly Oak superstore.

Carluccio’s, which was acquired by Boparan Restaurant Group in May 2020, will “listen closely” to customer feedback in all three stores before deciding any next steps.

Satnam Leihal, managing director at Boparan Restaurant Group, said: “Our customers tell us they love our brands and would like to access them more regularly and be part of their family home occasions.

“This trial with Sainsbury’s allows us to bring our range of high quality products to more customers, more often, in varied formats.”

Rhian Bartlett, food commercial director at Sainsbury’s, added: “This is the first time we’ve worked with Carluccio’s and we’ll be listening closely to see what shoppers think of the different concepts, which also include GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.

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