The range features species mostly fished on the south coast of Britain that would normally have been sold to restaurants across the UK and Europe.
It marks the first time that species such as Dover Sole, Lemon Sole, British Hake and Cornish Sardines have featured on the supermarket’s shelves, and the first time that Turbot has been sold in any major UK supermarket.
The fish is sourced from hundreds of independent fishermen working off the south coast who sell their catches at fish markets in Plymouth, Brixham and Newlyn. The new line is the result of the supermarkets extended partnership with Plymouth-based supplier Sound Seafood.
Since the start of the pandemic the group has also supported British produce suppliers affected by the closure of the hospitality trade. Last month, Aldi launched a range of specially selected forced rhubarb after buying one million sticks from UK suppliers that would normally have been bought by restaurants.
In addition, last year the supermarket also bought an increased volume of British beef to support farmers faced with surplus product due to closures of restaurants and catering businesses, and also helped horticultural suppliers by increasing orders of Spring plants that would otherwise be disposed of because of the closure of their normal routes to market.
Julie Ashfield, managing director of buying at Aldi UK said: “With so many challenges facing the British fishing industry, we spoke to our suppliers to see what we could do to help.
“We’re delighted to be able to purchase this seasonal fish stock that might otherwise go to waste, and it’s great for customers too who’ll be able to enjoy restaurant quality seasonal fish at Aldi prices.”