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Mulberry launches sustainability manifesto

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Luxury fashion house Mulberry has launched a new sustainability manifesto, which outlines the company’s “ambitious commitments” to transform the business to a “regenerative and circular model”, encompassing the entire supply chain by 2030.

The launch of the “Mulberry Made to Last” manifesto marks the group’s 50 anniversary year as a British luxury brand.

The manifesto focuses on six key actions for change, pioneering a local, transparent “farm to finished product” supply chain model.

Furthermore, the retailer will aim to develop the world’s lowest carbon leather sourced from a network of organic and environmentally conscious farms and achieve net zero carbon emissions by 2035.

Additionally, the group said it will continue to extend the life of Mulberry products through a repair and restoration and buy back, resell or repurpose scheme. Finally, the manifesto revealed plans to extend the retailers commitment to being a “real Living Wage employer” by working with its network of suppliers to achieve the same

Thierry Andretta, CEO, Mulberry, said: “At Mulberry we have already taken significant action to embed sustainability across our business, but today we offer our commitment to a programme of transformative change, embedding principles of regeneration and circularity across our entire supply chain.

“We are committed to creating a local, transparent ‘farm to finished product’ sourcing model and whilst we are at the beginning of this transition, I am immensely proud of my colleagues and the work done to launch the Made to Last Manifesto.”

He added: “We look forward to the challenges ahead.”

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