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Frasers Group ends Hugo Boss rumours

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Mike Ashley’s Frasers Group has denied rumours that it plans to launch a takeover bid for luxury fashion house Hugo Boss.

The claim was first reported in the Telegraph on Friday 21 May, resulting in a 7% jump in shares at the premium fashion brand.

However, in a London Stock Exchange filing, Frasers Group stated that “it wishes to make a market clarification” that the group “does not intend to bid for Hugo Boss AG”.

Frasers Group has been buying up shares in Hugo Boss over the past year, as it plans to become a “supportive shareholder” in the company.

Following its most recent investment in January 2021, Mike Ashley’s retail empire now owns a 15.2% stake in the group that is valued at £2.7bn.

Hugo Boss is not the only company that Frasers Group has recently increased its minority interest in, as the group upped its stake in Mulberry from 29.7% to 36.8% in November 2020.

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