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Majestic accelerates expansion with new Beaconsfield site

Majestic also revealed it has seen record new customers, 70% of which were recruited through stores, and significant online growth in the past 12 months

Majestic, the specialist wine retailer, has opened the doors of a new store in Beaconsfield, Greater London, as part of a wider strategy targeting future growth across the country.

The move now puts the total number of stores for the 40 year old retailer at over 200. The retailer revealed the new Beaconsfield store is a slightly larger unit than the average Majestic site, and features an enlarged dedicated fine wine section, a new style tasting counter and revamped branding.

It will also act as a hub store for Majestic Commercial, the retailers on-trade business to business arm.

Majestic added that the move has come as part of a “transformational year” which has seen the launch of new branding, a 65% change in products stocked, a new website and core systems and two other new stores.

Majestic also revealed it has seen record new customers, 70% of which were recruited through stores, and significant online growth in the past 12 months.

The retailer is also focusing on refitting a large number of key sites – including the flagship Clapham store, which is due to reopen this month, and removing the pink branding as introduced during the Naked era.

CEO John Colley said: “Whilst some retailers have seen the last year as a reason to retreat from face to face retail, we’re doing quite the opposite. Our stores have done an incredible job of serving our customers throughout, introducing hundreds of thousands of new shoppers to our fantastic business and fulfilling record home deliveries with their vans.

“We are extraordinarily proud of the role our colleagues have played in this, and they have done it safely and with their customary passion and service levels.”

He added: “I think we are in a very strong position for the challenges of the next few years. Our model is truly omni-channel, with a strong online presence backed up by the only national chain of wine, beer and spirits stores.

“When you pair that with unbeatable expertise, a vastly improved range and our new investment in our stores; you get a proposition unlike any other. In the last 12 months we’ve really turned a corner, and laid a great platform to now begin to grow – so it continues to be a very exciting new chapter in this company’s 40 year story.”

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