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Health & Beauty

Superdrug launches Missguided beauty collection

The group intends to welcome back all high street consumers with exclusive offerings upon the further reopening of non-essential shopping

Superdrug has announced the launch of a Missguided beauty range at its stores across the UK.

Debuting this week, the range offers 27 trending beauty products at the exclusive bricks and mortar stockist.

The collection represents a further expansion into the beauty industry for Superdrug, whose portfolio of brands already includes Revolution, EX1, MUA, Flower, and Rude Beauty.

Commencing with prices from £6, Superdrug intends to welcome back all high street consumers with exclusive offerings upon the further reopening of non-essential shopping.

Simon Comins, commercial director at Superdrug, said: “At Superdrug, we are dedicated to bringing inclusive beauty to the high street, and ensuring it is accessible for all.

“We are so excited to bring fashion and beauty together with this collection, and offer new, trend-led products to our shoppers.”

Nitin Passi, founder and CEO at Missguided, said: “We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great – she’s giving us permission to extend that to her beauty regime. 

“This first Missguided beauty range carries the spirit of what she knows we do best – premium quality without a premium price tag.”

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