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Kate Spade brand has announced it will undergo a new creative organisational restructuring which will see Nicola Glass, creative director, depart the group on April 1, 2021.
As part of the restructuring, Kristen Naiman who has served as SVP, brand creative at Kate Spade for the past seven years was appointed to the role of SVP, brand concept and strategy, effective April 1, 2021.
She will be responsible for the creation, publication, and socialisation of brand storytelling platforms on a regular cadence as well as annual and seasonal concept, print, and colour direction.
The company claimed the new structure is designed to “sharpen” its focus on the consumer, drive innovation, and increase collaboration, resulting in the formation of two key roles: SVP, brand concept and strategy and head of product design.
The new leaders will partner with Jenny Campbell, SVP, chief marketing officer, and Michele Parsons, SVP, chief merchandising officer, to ensure a “consistent brand experience” across all customer touchpoints.
The brand revealed it has commenced a search for a head of product design who will lead design across all categories, including handbags and accessories, ready-to-wear, jewellery, footwear, and licensed categories.
Liz Fraser, CEO and brand president of Kate Spade, said, “We have made significant progress, refocusing on our core collection and bringing newness to the assortment to reflect the brand’s distinct DNA.
“To build on this success, we recognised an opportunity to modernise our approach and processes to fuel innovation and better serve our customers. As a result, we’ve reimagined our creative structure, centred on collaboration, to position us to more fully deliver on our brand promise across every customer interaction with clarity and cohesion.”
