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Morrisons pledges to have first net zero UK farms by 2030

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Morrisons has announced its pledge to become the first UK supermarket to be solely supplied by net zero farms by 2030.

Currently, agriculture in Britain represents 10% of all greenhouse gas emissions in the country and the grocery retailer’s commitment would be five years ahead of the market.

The supermarket chain is planning to work with 3,000 British farmers over the next decade to produce affordable and environmentally-friendly meat, poultry, fruit and vegetables.

By next year, Morrisons plans to release an affordable net zero carbon range of eggs, followed by a similar beef range in 2025.

David Potts, chief executive of Morrisons, said: “Climate change is one of the biggest challenges for our generation and growing food is a key contributor to greenhouse gas emissions.

“As British farming’s biggest supermarket customer, we’re in a unique position to guide our farms and help lead changes in environmental practices. It’s years ahead of industry expectations – and an ambitious target – but it’s our duty to do it.”

Minette Batters, the president of the National Union of Farmers said: “British farming has a key role to play in the nation’s drive to net zero. Our contribution spans three pillars of action – reducing emissions, storing carbon on farmland, and renewables and the bioeconomy.

“Our members are already playing their part to help achieve the NFU’s ambition of reaching net zero agriculture by 2040 and want to do more. I applaud Morrisons on its commitment and look forward to continuing our good working relationship.”

Patrick Holden, chief executive of the Sustainable Food Trust said: “Morrisons has shown real leadership in setting challenging targets for emission reductions and for encouraging their suppliers to produce in more sustainable ways.”

 

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