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Hugo Boss appoints new chief sales officer

In his role, Oliver Timm will be responsible for delivering a ‘premium shopping experience’ for the retail group customers across all consumer touchpoints − from retail and wholesale to e-commerce

Hugo Boss has announced the appointment of Oliver Timm as chief sales officer.

In his role, he will be responsible for delivering a “premium shopping experience” for the retail group customers across all consumer touch-points − from retail and wholesale to e-commerce.

Among Timm’s top priorities will be the implementation of a “best-in-class” omnichannel environment for the company, designed to offer a “seamless, perfectly meshed” brand experience to customers worldwide.

In this context, the digitalisation of the company’s distribution activities will be a key factor in its success, according to the group. This includes the further expansion of its own e-commerce activities with a particular focus on developing the online store hugoboss.com into a true digital flagship store and applying a full mobile-first approach.

In addition to serving existing customers, the brands will renew their focus on younger consumers, such as Gen-Z or the Millennials, and Hugo Boss said it will put a “strong emphasis” on further driving casualisation across various product categories.

This will reportedly be reflected at the company’s numerous points of sale across the globe, with adjusted product offerings and modern store concepts.

During Timm’s career, which started in 1998, he has held various management positions at PVH, including managing director for the German market from 2005 to 2014. In 2016, he assumed the position of chief commercial officer at PVH Europe, playing an instrumental role in driving commercial strategies in the EMEA region across all distribution channels.

Commenting on his appointment, Timm said: “I am absolutely thrilled to be a part of HUGO BOSS and tap the full potential of our brands in the years to come.

“From now on, we will put the customer at the centre of everything we do and think more than ever before about creating the best brand experiences. In doing so, we will inspire even more people with BOSS and HUGO and drive long-term, sustainable growth for our company.”

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