Clothing & Shoes
Hugo Boss targets younger customers with new denim brand
The line will be supported with a 360° marketing rollout and shop concept dedicated to the younger target group
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2023/05/BOSS_Store_London_Oxford_Street_2-780x470.jpg?lossy=1&strip=1&webp=1)
Following its brand refresh last year, Hugo Boss is launching a new denim brand in a bid to attract younger customers.
You'll need to
subscribe to unlock this content. Already subscribed? Login?