How the coronavirus lockdown affected Brits’ social shopping

The recent lockdown due to the global pandemic had Brits converge to social platforms, such as Instagram, Facebook, and Google Shopping, to satisfy their “urge to shop.” This is not the first time that the UK economy noticed a spike in social shopping. In 2013, social shopping was up at 11% in the UK, based on the findings of Rakuten, with a third of Brits confessing that they have recommended a product that they saw on social media. 

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