People Moves

M&S hires former Arcadia exec as head of brand creative

Marks and Spencer has appointed Anthony Cassidy as its new head of brand creative.

Cassidyy joins from Arcadia, where he is currently creative director across a number of the group’s brands.

Marks and Spencer said Cassidy has a “diverse” range of experience including both in-house and agency roles at Portas Agency, Studio Woo and EMAP. His career highlights include the campaigns for homeware brand Habitat, Westfield, Clarks, House of Fraser, Clinique and Goldsmiths.

He is also the latest hire to M&S’s clothing and home team and follows the recent announcement of the departments new MD Richard Price.

The role already exists in M&S’s clothing and home marketing structure which has been set up to support the businesses strategy – the role has been temporarily covered by Clare Dobbie.

Nathan Ansell, director of clothing and home marketing at M&S, said: “M&S is changing and great marketing is an important way we’ll increase our appeal to our target of busy families – communicating style and value and backing our powerhouse categories with confidence – from denim to schoolwear.

“Over the past few months the team have worked tirelessly to deliver more relevant campaigns that support the strategy including our Per Una refresh and our course our Christmas advert – Go Jumpers.”

He added: “We’re really excited that Anthony will be able to drive this work forward with real pace and flair. He brings a vast amount of experience from a range of roles and we’re really looking forward to working with him.”

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