Dragon’s Den star Peter Jones has begun talks with potential buyers for embattled camera retailer Jessops, reports have claimed.
Sky News said Jones, who owns Jessops, is holding talks with unnamed buyers and discussions are still at an early stage. However, the potential sale remains as only one of the options the group’s board is considering.
A source told Sky News: “It’s now being looked at, but it’s far from certain.”
It comes Jones announced plans to call in administrators six weeks ago, in an attempt to save the embattled chain.
Sky News said at the time Jones was seeking to agree a Company Voluntary Arrangement (CVA) if the administration was confirmed, which would lead to the shuttering of stores and rent cuts.
It was believed that discussions with landlords has been underway for some time, with the administration said to be necessary to move forward with any restructuring.
Jessops employs around 500 staff, and the move will put a number of those roles at risk.
Jones originally bought the company out of administration in 2013.