How retailers can guarantee success this festive season

Whether it’s Aldi’s Kevin the Carrot, or John Lewis’ The Bear and The Hare, Christmas adverts are often the ones that stick in our minds as consumers, with an influence that lingers long after the trees have been taken down and the turkey sandwiches devoured. For retailers, the festive period offers a lucrative opportunity for sales, which is why the Christmas ad can make or break festive success.

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