Gant has promoted Eleonore Säll to the role of executive VP global brand and will also join the company’s top executive management team.
The retailer said the aim of incorporating the role into the management team is to “increase the focus on consumer insights and innovative marketing activities” to strengthen the lifestyle brand.
Säll started at Gant in 2015 as global marketing director and is responsible for its global marketing strategy and oversees marketing initiatives in 70 markets where Gant is present.
Säll said:“Throughout my career, I have worked extensively with digital transformation and measurability but also with purpose-driven communication.
“Partly because I think companies have a responsibility to use their space to raise social issues through the company’s values and challenge the status quo, something I think we’ve done with both Couple Thinkers and Flipping the Ladder.”
She added: “Both initiatives seek to provide content that people want to see instead of disrupting their viewing with commercials. By being part of the management team branding enters even earlier in the strategic process in GANT’s business plan, which means we can become even more innovative and efficient throughout the consumer journey.”
In her new role, Säll will continue to improve the unified consumer insights by simultaneously evaluating long-and short-term goals. The company said the aim is to “effectively broaden the brand’s awareness, strengthen brand image and at the same time increase profitability”.
Brian Grevy, Gant CEO, said: “Eleonore has a deep understanding of our target group and how we meet the consumer throughout the value chain. Her insights are invaluable in the decision-making process when Gant proceeds forward. Including global brand in the management team was an easy decision I am thrilled with, of Gant.