Last week Sky News reported that the group had been looking for a new owner, with sources telling the broadcaster it was “almost inevitable” a sale would take place in a pre-pack administration or that a post-transaction restructuring would be required.
A statement from FF Group said: “The company can confirm that it has appointed Deloitte and Savigny Partners to investigate the option of a full sale of the business, but that is the extent of their mandate at this point. Links of London remains in the process of a turnaround plan that the company continues to support.”
The news comes after the jeweller reported pre-tax loss of £20.6m for the year ending December 2017.
In April, the brand also pulled out of the US market shutting its 15 stores as part of a turnaround effort to stave off insolvency.