Online & Digital

Asos prepares to cut 100 head office roles as sales slow

Online retailer Asos is preparing to make around 100 of its head office staff redundant with a source saying the company’s marketing department is under threat.

According to the Sunday Times, this is due to a slowdown in sales and a “botched” attempt to open a warehouse in America.

In March, the retailer suspended marketing and promotions as its $40m (£32m) warehouse in Atlanta struggled to cope with the volume of orders just three days after it opened.

Asos also issued a profit warning in December due to its performance in November coming in “significantly behind” expectations. Then in April, it released its half year results for the period ending 28 February, in which it reported an 87% drop in profits.

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