High Street

Co-op and Superdrug agree meal deal partnership

The Co-op has struck a “meal deal” with Superdrug which will see it supply the health and beauty chain with an extensive food-to-go range including sandwiches, salads and fruit.

The trial will see Co-op become Superdrug’s food-to-go partner and initially supply its award winning own-brand products to seven branches located at railway stations and airports.

The Co-op will supply a range of more than 40 products – including vegan and gluten-free choices.

Shoppers can add a Superdrug snack and drink to the Co-op own-brand “main” to complete the meal deal, which will be priced at under £4 in airports. The Superdrug branches are located in East Midlands, Bristol and Edinburgh Airports, and in Brighton, Sheffield, and London’s Victoria and Fenchurch Street Railway Stations.

The range includes Co-op’s best-selling own-branded chicken and bacon sandwich; salmon and prawn sushi; vegan onion bhaji wrap, an all-day breakfast sandwich and its falafel tabbouleh salad – with all of the fresh meat used in Co-op’s own-brand sandwiches 100% British.

The move continues the expansion of the Co-op’s own-branded products into new channels, and follows the wholesale agreement to supply 2,200 Costcutter Supermarket Group stores, its move into franchise stores and, the acquisition of Nisa.

Chris Brown, Superdrug head of personal care and convenience, said: “We are delighted to be introducing Co-op food-to-go in some of our travel branches. We know our customers will appreciate the range available, and the fact it offers a great value choice for busy commuters and travellers.”

Matt Hood, trading director, Co-op food, said: “We are continually exploring new ways to bring our award-winning products closer to shoppers and to reach new customers. Becoming food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products. These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value and values conveniently.”

The Co-op picked up the sandwich and food-to-go convenience retailer award for the fifth year running earlier this month at The 2019 SAMMIES Awards.

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