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Health and beauty retailer Superdrug has recently announced a price freeze across thousands of makeup products as part of the business’s ongoing commitment to support shoppers through the rising cost of living.
Starting this week cosmetics such as Rimmel, E.L.F, Maybelline and Own-Brand Studio London will remain the same price until Summer 2024.
The announcement comes as Superdrug held 40.5% share of mass market cosmetics in February, its highest market share in 10 years.
The move also follows other recent big price news from the business – as Superdrug recently removed 20%, the equivalent of VAT, on its own-brand dental range, ProCare, to ensure everyday essentials are affordable for shoppers.
Superdrug’s trading director, Megan Potter, said: “We are thrilled to become the number one retailer for cosmetics. Our commitment to offering great quality and affordability to our customers is at the heart of everything that we do.
“As a leading health and beauty retailer, we pride ourselves on putting our customers first and we’re committed to making cosmetics more affordable for our shoppers and supporting them with the rising cost of living.”
