Department StoresSupply Chain

Mamas & Papas signs wholesale deal with John Lewis

Mamas and Papas, the leading nursery brand, is partnering with John Lewis and Partners to supply a curated range of products on and in-store.

The initial range will include best-selling travel items, including its award-winning Ocarro and Armadillo pushchairs and its new Flip XT3 design.

In addition to offering the full range at its Oxford Street store, a curated assortment will be in other John Lewis and Partners shops including Bluewater Park shopping centre in Dartford, plus outlets in Stratford, Cardiff, Norwich, Liverpool and Glasgow.

Riccardo Cincotta, executive chairman of Mamas and Papas, said: “John Lewis and Partners is an excellent partner for our business, as we share a common ambition to offer parents and parents-to-be products that are not only stylish but highly practical.

“This partnership will open up our range to a wide online audience and loyal shop customers. In time we expect to broaden our offering into other categories such as furniture and clothing.”

Caroline Bettis, head of buying for childrenswear, at John Lewis and Partners, added: “We’re really excited to introduce this Mamas and Papas range and we hope our customers love discovering these products. From stylish pushchairs to changing bags and travel accessories, this is a great collection which will complement our other baby ranges.”

Mamas and Papas operates 30 of its own stores and has more than 100 distributors in the UK and Ireland.

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