Advice
DTC ‘done right’ could reignite loyalty of fickle customers
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/11/holiday-shopping-1921658_1920-e1541587105620-895x540.jpg?lossy=1&strip=1&webp=1)
Nowadays, more and more brands are bypassing stores or retail partners through direct-to-consumer strategies – or DTC – in an effort to achieve greater profits and stronger customer relationships; the latter ultimately to improve loyalty.
You'll need to
subscribe to unlock this content. Already subscribed? Login?