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What steps should brands take to ensure their online presence is optimised?
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/11/holiday-shopping-1921658_1920-e1541587105620-895x540.jpg?lossy=1&strip=1&webp=1)
Online retail sales are growing and are estimated to be in the region of 8.8% of total retail spending globally, equivalent to around $2.5trn.
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