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Plastic packaging pact signed by 42 UK firms

Plastic packaging pact signed by 42 UK firms

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Some 42 UK firms including all of the big five supermarkets (Asda, Sainsbury’s,Tesco, Morrisons and Lidl) have signed a pact to dramatically reduce single use plastics by 2025.

The pact aims to make 100% of plastic packaging reusable as well as making sure 70% of plastic packaging is effectively recycled.

The pact was launched by the Ellen MacArthur Foundation and WRAP in an attempt to put an end to the global plastics crisis that is currently polluting oceans and overflowing waste disposal sites.

Dame Ellen MacArthur, founder of the eponymous foundation, said in a statement: “We are delighted to launch this pioneering national implementation initiative with WRAP in the UK. This bold new pact will bring together businesses, policymakers, and the public to create a circular economy for plastics that tackles the causes of plastics waste and pollution, not just the symptoms.

“Focusing on innovation, better packaging design, and end-of-use systems will not only generate long-term benefits for the environment, but is also a huge economic opportunity. We encourage others around the world to help drive this momentum towards finding global solutions to what is a global problem.”

The two organisations are now hoping to start another pact in Chile, and after that they plan to create more pacts across the world.

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