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Aldi posts ‘record’ Christmas sales

Budget supermarket chain Aldi has has reported sales of almost £1bn for the month of December 2018, 10% higher than the previous year.

The group said the week commencing 17 December was Aldi’s “busiest-ever in the UK”, and added that the strong sales performance was driven by a “surge in demand for its premium Specially Selected and Exquisite lines”.

Additionally, Aldi opened over 65 new stores during 2018, increasing its total store estate to 827 at the end of the year, and said it remains on course to achieve its long-term target of 1,200 UK stores by the end of 2025.

Giles Hurley, CEO of Aldi UK, said: “Our Christmas range was the largest and most innovative yet and caught the imagination of our customers, who visited our stores in record numbers.

“Although we saw strong growth across all key categories, the standout performance was in our ‘Specially Selected’ brand where shoppers treated themselves to premium products for a fraction of the price they would have paid elsewhere for similar quality products.”

He added: “We begin the New Year with great momentum as the UK’s fastest-growing supermarket and on the back of record Christmas sales. This has been achieved by bringing amazing-quality groceries at the lowest prices to our customers and this remains our key focus for the year ahead.”

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