Burberry has announced it will stop the practice of destroying unsaleable products, with immediate effect.
The news comes following the details revealed in July through an earnings report that the luxury fashion house destroyed unsold clothes, accessories and perfume worth £28.6m in 2017 to protect its brand.
Burberry said the “commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy, which is helping tackle the causes of waste”. It also said in a statement that the company already “reuse, repair, donate or recycle unsaleable products” and that it will continue to expand those efforts.
The designer brand also confirmed it will no longer use real fur in its products. There will be no real fur in Riccardo Tisci’s debut collection for Burberry which will be revealed later this month, and it will phase out its existing real fur products.
Marco Gobbetti, CEO, said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”