The Entertainer to open outlet store at Leeds designer centre

Toy retailer The Entertainer will open a 2,500 square foot store at the Frasers Plus Designer Outlet Leeds this weekend.

Opening on Saturday 20 June, the 2,500 sq ft unit will stock third-party brands including Lego and Barbie alongside the company’s own-brand toy lines. The branch marks the latest phase in a nationwide expansion strategy that included the opening of a flagship outlet store in Hatfield last month.

The West Yorkshire shopping centre features a range of family-oriented apparel, home, and leisure retailers. Management confirmed the new toy store would anchor the dedicated family lineup at the regional retail destination.

Andrew Murphy, group chief executive of The Entertainer, said: “We’re delighted to open our new store at Frasers Plus Designer Outlet Leeds, offering shoppers in West Yorkshire our fantastic range of high-quality toys at great prices and the best possible experience for our customers with our knowledgeable and friendly staff.”

Murphy added: “We can’t wait to welcome shoppers through the doors on opening day and celebrating with a range of exciting and family-friendly activities. We’re confident that locals will enjoy discovering our new toy shop and the amazing range of toys, games and collectables on offer.”

Centre director Darren Winter said: “We’re thrilled to welcome The Entertainer to Frasers Plus Designer Outlet Leeds, adding another exciting brand to our family-friendly line-up and giving visitors even more reasons to enjoy a day out with us.

“To mark the opening, The Entertainer will be hosting a fun-filled launch day packed with family activities, alongside the chance to explore a fantastic selection of toys, games and family favourites, all at great outlet prices.”