Is your omnichannel strategy costing or saving you money?

For retailers that operate both online and physical stores, an ongoing challenge is to find a way to compete directly with online-only competitors. The latter has increasingly been flexing their muscles as traditional High Street chains come under more and more financial pressure, leading to some high-profile collapses and reshuffles such as UK household names; House of Fraser, Maplin, Toys R Us and Mothercare.

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