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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Debenhams has announced it is to cut 90 jobs as part of a restructuring plan to focus the business on key areas.

The department store is also currently in redundancy talks with 200 head office workers as part of the last stage of its cost cutting plan.

In a statement Debenhams said: “We announced our intention to restructure our organisation around three business units: Beauty & Beauty Services, Fashion & Home and Food & Events earlier this year.

“Our work to create a simplified and consistent structure across these units, reducing complexity and driving efficiency in order to deliver our Debenhams Redesigned strategy, is continuing.”

Debenhams boss Sergio Bucher is attempting to secure £10m in cost savings this year in order to shore up finances at the struggling retailer, and is also aiming to make a further £20m cut annually.

Despite the cuts Debenhams is forecasting pre-tax profit of £35m to £40m, £19m less than last years results. Mike Ashley, owner of Sports Direct is said to be looking to increase his 29% stake in Debenhams allowing him to attempt a takeover according to The Telegraph.

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