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Amazon forced to remove children’s ‘enjoy cocaine’ clothing range

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Amazon have been forced to withdraw controversial baby and children’s clothes adorned with the slogan ‘enjoy cocaine’.

The clothes were modelled by babies and children in the listing and the slogan was placed on t-shirts, bibs and babygrows.

Amazon forced to remove children's ‘enjoy cocaine’ clothing range

The listing received a strong reaction on Facebook with Amazon’s UK Facebook page receiving a post from Stephanie Smith who said: “Admittedly, yes I was looking for a Libertines t-shirt but what the actual hell is this.”

One poster replied: “Im [sic] shocked. Have you emailed them a strongly worded complaint?” While another said: “Cannot even comprehend how anyone got passed [sic] ANYONE let alone to the printers.”

The clothes were listed by one of Amazon’s independent sellers and breached their seller guidelines.

Amazon have said that the clothes were promptly removed and that the sellers will face losing their accounts.

This is not the first time the retailer has been caught selling controversial items however, after being forced to remove an item described as ‘Chinese Boy Fancy Dress’ which featured pictures of white children making gestures towards their eyes.

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