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Amazon forced to remove children’s ‘enjoy cocaine’ clothing range

On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

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Amazon have been forced to withdraw controversial baby and children’s clothes adorned with the slogan ‘enjoy cocaine’.

The clothes were modelled by babies and children in the listing and the slogan was placed on t-shirts, bibs and babygrows.

The listing received a strong reaction on Facebook with Amazon’s UK Facebook page receiving a post from Stephanie Smith who said: “Admittedly, yes I was looking for a Libertines t-shirt but what the actual hell is this.”

One poster replied: “Im [sic] shocked. Have you emailed them a strongly worded complaint?” While another said: “Cannot even comprehend how anyone got passed [sic] ANYONE let alone to the printers.”

The clothes were listed by one of Amazon’s independent sellers and breached their seller guidelines.

Amazon have said that the clothes were promptly removed and that the sellers will face losing their accounts.

This is not the first time the retailer has been caught selling controversial items however, after being forced to remove an item described as ‘Chinese Boy Fancy Dress’ which featured pictures of white children making gestures towards their eyes.

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