Online & Digital

Google and partner to create ‘frictionless shopping’

Search giant Google and online retailer have announced a partnership to create “frictionless shopping” experiences.

Google, which invested $550m in cash, and will offer what they are calling “the next generation of retail solutions”, exploring “helpful, personalised and frictionless shopping experiences”.

Both companies will work on strategic initiatives, including point development of retail solutions in regions such as Southeast Asia, the US and Europe.

News of the partnership comes as also announced plans to invest in its own aircraft fleet with Amazon.

Philipp Schindler, chief business officer at Google, said: “We are excited to partner with and explore new solutions for retail ecosystems around the world to enable helpful, personalised and frictionless shopping experiences that give consumers the power to shop wherever and however they want.”

Jianwen Liao,’s chief strategy officer, added: “This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world.”

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