Supermarket retailer Waitrose has announced that it aims to remove all black plastic used in its meat, fish, fruit and vegetable products by end of 2018.
The black plastic used for food such as ready meals and puddings cannot be recycled as lasers used by waste processors cannot sense the colour effectively, meaning they are not identified for recycling.
Tor Harris, head of sustainability and responsible sourcing at Waitrose, said tackling the use of plastics across our business is “a key priority for us” and “we have committed that all our packaging will be widely recycled, reusable or home compostable by 2025”.
‘‘Not many people realise that black plastic is tough to recycle. As a retailer dedicated to reducing the impact of plastic packaging on the environment, becoming black plastic-free across all our own label products is the right thing to do.’’
Peter Maddox, director at WRAP, said: “Plastic packaging has a vital job to preserve and protect products, particularly food. However, we all have a role to play to reduce problematic plastic packaging that cannot currently be recycled.
“Waitrose’s commitment is a positive step and supports the aims of our new plastics initiative, which will see the entire plastics supply chain working holistically to create a system where plastic is valued and never becomes waste.”