Under Armour

This coverage examines Under Armour’s presence and strategy in the UK retail market. Reporting includes store openings and closures, product launches, marketing campaigns, sponsorships, and leadership changes — all analysed for their impact on brand growth, market share, and positioning within the competitive sportswear and athleisure segments. The content supports decision-making for retail managers, brand executives, and professionals overseeing sports and lifestyle retail operations.

  • Dec- 2024 -
    16 December
    Sport & LeisureSports Direct opens new 29,000sq ft store in Westfield White City

    Sports Direct opens new 29,000sq ft store in Westfield White City

    Frasers Group has opened its latest Sports Direct’s latest store in London’s Westfield White City Shopping Centre. Complementing Sports Direct’s first flagship, situated on London’s Oxford Street, the retailer’s new White City location aims to bring a “cutting-edge retail experience”. Spanning 29,000 sq. ft across two floors, Sports Direct White…

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  • Oct- 2024 -
    15 October
    Clothing & ShoesFootasylum appoints CCO and senior buying director

    Footasylum appoints CCO and senior buying director

    Footasylum has announced the appointments of Will Van Rensburg as chief commercial officer and Glen Wilkinson as senior buying director. Van Rensburg joined Footasylum in September and brings a wealth of experience from key leadership roles at prominent retailers, including Clarks Ltd, Under Armour, PVH, and Aldi. In his position…

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  • 11 October
    Clothing & ShoesUnder Armour opens biggest outlet store in Caledonia Park

    Under Armour opens biggest outlet store in Caledonia Park

    Global sports apparel brand Under Armour has opened its biggest outlet store in Scotland at Caledonia Park.  The retailer has opened a 3,465 sq ft store at the premium designer outlet village, complementing its high-quality sportswear category alongside anchor brands, Nike and adidas.  The store showcases Under Armour’s comprehensive range…

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  • Sep- 2024 -
    2 September
    NewsToday’s news in brief-2/9/24

    Today’s news in brief-2/9/24

    John Lewis Partnership (JLP) has refuted recent claims of additional job cuts and management restructuring. Earlier, reports suggested management team overhauls across 34 stores could lead to more job losses beyond the 153 roles already announced last month. JLP clarified that these changes aim to enhance operational flexibility and customer…

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  • 2 September
    People MovesUnder Armour appoints Franck Denglos as VP of Commercial for EMEA

    Under Armour appoints Franck Denglos as VP of Commercial for EMEA

    Under Armour has announced the appointment of Franck Denglos as vice president of Commercial for Europe, the Middle East, and Africa (EMEA). With 25 years of experience in the sports, lifestyle, and fashion industries, it said Denglos brings a wealth of expertise in driving commercial success and strategic growth to…

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  • Aug- 2024 -
    9 August
    NewsToday’s news in brief-9/8/24

    Today’s news in brief-9/8/24

    Recent riots and protests across UK towns have significantly deterred shoppers, leading to a 4.8% decrease in footfall across high streets and retail destinations. Regional cities like North Yorkshire and the West Midlands were hardest hit, experiencing declines as steep as 12.9%. The Retail Trust has reported an increase in…

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  • 9 August
    Clothing & ShoesUnder Armour swings to $300m loss amid decline in revenues

    Under Armour swings to $300m loss amid decline in revenues

    Under Armour has reported an operating loss of $300m (£235.0m) for the three months ended 30 June 2024, as its sales dropped across all regions and categories. The group saw its revenues decline 10% to $1.2bn (£940m). In North America revenue decreased 14% to $709m (£555.5m), and international revenue decreased…

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  • Jul- 2024 -
    5 July
    NewsToday’s news in brief-5/7/24

    Today’s news in brief-5/7/24

    The British Retail Consortium (BRC) has urged Keir Starmer and the Labour Party to swiftly address their campaign promises after their overwhelming victory in the general election, securing over 400 seats with a majority of around 170. The Confederation of British Industry (CBI) congratulated Starmer, stressing the importance of delivering…

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  • 5 July
    NewsThe O2 sales increase 10% in H1

    The O2 sales increase 10% in H1

    The O2 has revealed that it has seen a 10% increase in sales and a 15.5% uplift in footfall during the first half of the year.  The destination also saw a 15% increase in sales for Outlet Shopping at The O2, bolstered by the recent openings of Castore and All…

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  • Jun- 2024 -
    24 June
    NewsToday’s news in brief-24/6/24

    Today’s news in brief-24/6/24

    Shein’s plans for a £50bn flotation in London are under threat due to mounting concerns from Chinese officials over negative portrayals of the company in the UK. The British Fashion Council has expressed significant reservations about Shein’s business practices, particularly around labor exploitation. Although the company is based in Singapore,…

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