The Perfume Shop
This coverage explores The Perfume Shop’s strategies and performance within the UK fragrance retail market. Follow developments on new product offerings, in-store experiences, digital innovations, and customer loyalty programs. Designed for retail professionals in beauty, cosmetics, and fragrance, our reporting provides valuable insights into how The Perfume Shop engages with consumers and strengthens its market presence.
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Feb- 2024 -20 FebruaryHealth & Beauty
The Perfume Shop sales rise 18% over Valentine’s Day
The Perfume Shop experienced an 18% rise in sales volumes over Valentine’s Day, having sold 200,000 bottles of scent during its campaign. The retailer attributed its positive performance to a 67% increase in sales of classic fragrances and a 110% rise in gift sets year-on-year. Promotional deals also proved popular.…
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Apr- 2020 -2 AprilHigh Street
The Perfume Shop shuts online operations, affecting over 1,800 jobs
Fragrance retailer The Perfume Shop has announced the closure of its online operations amid the coronavirus outbreak, affecting over 1,800 jobs. The company, which had closed its 231 stores late last month following government guidelines that all shops would have to close, except those selling essential items, said it has…
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