The Perfume Shop
This coverage explores The Perfume Shop’s strategies and performance within the UK fragrance retail market. Follow developments on new product offerings, in-store experiences, digital innovations, and customer loyalty programs. Designed for retail professionals in beauty, cosmetics, and fragrance, our reporting provides valuable insights into how The Perfume Shop engages with consumers and strengthens its market presence.
-
Mar- 2024 -28 MarchHealth & Beauty
The Perfume Shop appoints two new directors amid Gender Pay Gap report
The Perfume Shop has strengthened its leadership team with the appointment of two female directors, Karen Harris and Laura Wilkinson. Harris, who was previously head of marketing, will take up a new position of customer director and be responsible for all areas of Customer, Loyalty, Marketing and PR. Wilkinson, previously…
Read More » -
Feb- 2024 -20 FebruaryNews
Today’s news in brief-20/2/24
Julian Dunkerton is reportedly in discussions with US investor Davidson Kempner regarding a potential deal to take the company private. While talks are in the early stages, Dunkerton aims to acquire the majority stake in Superdry that he doesn’t already own. The company has faced challenges, including a YoY sales…
Read More » -
20 FebruaryHealth & Beauty
The Perfume Shop sales rise 18% over Valentine’s Day
The Perfume Shop experienced an 18% rise in sales volumes over Valentine’s Day, having sold 200,000 bottles of scent during its campaign. The retailer attributed its positive performance to a 67% increase in sales of classic fragrances and a 110% rise in gift sets year-on-year. Promotional deals also proved popular.…
Read More » -
Apr- 2020 -2 AprilHigh Street
The Perfume Shop shuts online operations, affecting over 1,800 jobs
Fragrance retailer The Perfume Shop has announced the closure of its online operations amid the coronavirus outbreak, affecting over 1,800 jobs. The company, which had closed its 231 stores late last month following government guidelines that all shops would have to close, except those selling essential items, said it has…
Read More »
