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The Entertainer

This coverage examines The Entertainer’s strategy and operations in the UK retail market, offering insights for executives, managers, and brand professionals. Reporting includes store openings and closures, marketing campaigns, product ranges, leadership updates, and the brand’s positioning in the toys and children’s retail sector. The analysis helps professionals assess The Entertainer’s growth plans, customer engagement, and competitive approach.

  • Jan- 2024 -
    31 January
    FeaturesIt’s not all just fun and games

    It’s not all just fun and games

    The UK toy industry reported that its annual sales dropped by nearly £200m in 2023. Sales dropped by 5% to £3.5bn, according to the annual toy industry report by the market research company Circana. The report stated that the decline reflected the broader impacts of challenging UK economic conditions. So,…

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  • 5 January
    NewsTesco and The Entertainer announce extended partnership

    Tesco and The Entertainer announce extended partnership

    Tesco and The Entertainer have recently announced they are extending their partnership to cover the entire Tesco UK business, and the Republic of Ireland from March 2024. Tesco customers will be able to shop The Entertainer’s range of brands such as Barbie, Nerf, LOL and Paw Patrol, as well as…

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  • Oct- 2023 -
    27 October
    NewsLakeland partners with Retail Trust for new staff wellbeing measures

    Lakeland partners with Retail Trust for new staff wellbeing measures

    Kitchenware and homeware retailer Lakeland has begun working with retail industry charity the Retail Trust to protect the wellbeing of its 1300+ members of staff. They will be given access to a range of personalised mental health resources thanks to the new partnership, including counselling and cognitive behavioural therapy for…

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  • 6 October
    EntertainmentThe Entertainer to recruit 800 temporary staff for festive season

    The Entertainer to recruit 800 temporary staff for festive season

    Toy retailer The Entertainer has announced a festive recruitment drive that will fill up to 800 new temporary seasonal roles across its network of UK stores.  Contracts are currently available and vary from eight to 20 hours per week. The Entertainer’s seasonal roles are ideal for those seeking flexible shifts…

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  • Sep- 2023 -
    14 September
    NewsThe Entertainer appoints new CEO

    The Entertainer appoints new CEO

    The Entertainer, the UK’s largest independent toy retailer, has announced the appointment of Andrew Murphy as group chief executive officer. Murphy most recently held the role of group chief operating officer at John Lewis Partnership (JLP). He started his career on the John Lewis shop floor in Aberdeen, rising quickly…

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  • Sep- 2022 -
    9 September
    High StreetThe Entertainer to partner with Tesco

    The Entertainer to partner with Tesco

    Toy retailer, The Entertainer, has announced a partnership with Tesco to open branded concessions in around 35 Tesco stores across the country. The trial partnership will offer Tesco customers the chance to shop The Entertainer’s range of products from leading brands such as Barbie, Lego, Marvel and Paw Patrol. Gary…

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  • Aug- 2021 -
    11 August
    SupermarketsMorrisons to close on Boxing Day for the first time ever

    Morrisons to close on Boxing Day for the first time ever

    Bosses at Morrisons have told staff they can have Boxing Day off this year as a thank you for their hard work during the Covid-19 pandemic. The supermarket made the announcement to its 111,000 workers today.  The news comes just weeks before the conclusion of a takeover battle that will…

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  • Nov- 2020 -
    18 November
    CoronavirusAsda gears up for ‘record Christmas’ as Q3 sales rise 2.7%

    Asda gears up for ‘record Christmas’ as Q3 sales rise 2.7%

    Asda has revealed it is gearing up for a “record Christmas” after it revealed its like-for-like sales increased by 2.7% YOY. The trading quarter for the three months ending 30 September, which coincided with the end of the first UK-wide lockdown and the re-opening of the hospitality sector, saw growth…

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  • Oct- 2019 -
    21 October
    Sport & LeisureThe Entertainer reports 29% increase in profits to £14.7m

    The Entertainer reports 29% increase in profits to £14.7m

    Toy retailer The Entertainer has defied the high-street gloom and reported a 29% increase in pre-tax profits to £14.7m. According to The Sunday Times, the profit increase was attributed to an increase in sales to £204.4m, up from £37.3m the previous. The Entertainer was founded by husband-and-wife team Gary and…

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  • Mar- 2019 -
    14 March
    AnalysisThe click-and-collect phenomenon

    The click-and-collect phenomenon

    The UK retail landscape is facing unprecedented pressures as British shopping habits continue to undergo a radical transformation. With consumers crying out for a more interactive, seamless and personalised experience in-store, it can be difficult for retailers to know how to keep footfall. Through merging the best of digital and…

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