Sports Direct

This coverage focuses on Sports Direct’s activities and position within the UK retail market, detailing store developments, acquisitions, financial results, leadership changes, and strategic initiatives. Reporting examines how the company shapes its sportswear and leisure offering, adapts to market trends, and competes in a dynamic retail environment — providing retail managers and executives with insights into its operations and growth strategies.

  • Jun- 2024 -
    24 June
    Online & DigitalFrasers acquires Coggles amid multi-year THG partnership

    Frasers acquires Coggles amid multi-year THG partnership

    Frasers Group has announced it has agreed a multi-year partnership with THG which includes Frasers acquiring THG’s luxury brands business including Coggles. Alongside this, THG will integrate the Frasers Plus credit offer into its Ingenuity platform. This agreement marks the first Frasers Plus partnership with an external partner. Frasers Group…

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  • May- 2024 -
    20 May
    FeaturesHow to revive a struggling business

    How to revive a struggling business

    In recent months and years the retail sector in the UK has faced significant challenges. Amid economic uncertainties, shifting consumer behaviours, and the growing dominance of e-commerce, many brick-and-mortar stores are struggling to stay afloat. Here are a number of steps you can take to help keep your business afloat…

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  • 9 May
    NewsToday’s news in brief-9/5/24

    Today’s news in brief-9/5/24

    Frasers Group is reportedly finalising a deal to become the new partner of struggling retailer Ted Baker following the collapse of its previous UK licensing partner, No Ordinary Designer Label (NODL). Sources indicate an agreement with NODL’s administrators could be reached in the coming days. This move would add Ted…

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  • 9 May
    NewsFrasers Group closes in on Ted Baker deal

    Frasers Group closes in on Ted Baker deal

    Frasers Group is reportedly closing in on a deal to become the new partner of struggling retailer Ted Baker, Sky News has revealed. Reports said the group is set to be named as the preferred partner for Ted Baker following the collapse of its existing UK licensing partner No Ordinary…

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  • 8 May
    NewsFrasers Group launches new digital infrastructure to enhance operations

    Frasers Group launches new digital infrastructure to enhance operations

    Frasers Group has announced it is investing in enhancing its digital infrastructure to improve its retail operations and ecommerce experience across its sports, premium and luxury brands.  The retailer is teaming up with industry-leading partners including digital product developer ‘And Digital’, innovation experience specialist Valtech, and tech agency Lab Digital…

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  • Apr- 2024 -
    2 April
    High StreetFrasers appoints boyfriend of Mike Ashley’s daughter to board

    Frasers appoints boyfriend of Mike Ashley’s daughter to board

    Frasers Group has appointed a director to its board who is reportedly in a relationship with founder Mike Ashley’s youngest daughter. According to the Sunday Times, the Sports Direct owner promoted David Al-Mudallal, 31, the chief operating officer, to its main board as an executive director last month. Al-Mudallal, who…

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  • Mar- 2024 -
    4 March
    Department StoresFrasers rescues Wiggle from administration

    Frasers rescues Wiggle from administration

    Frasers Group has acquired online bicycle retailer Wiggle out of administration, The Sunday Times has reported.  Frasers reportedly agreed a deal to purchase the brand and intellectual property of both Wiggle and Chain Reaction Cycles, another online bike store. The Times said it was understood that the Sports Direct owner…

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  • Feb- 2024 -
    29 February
    Department StoresFrasers Group CMO exits amid marketing team restructure

    Frasers Group CMO exits amid marketing team restructure

    Frasers Group chief marketing officer Beckie Stanion has left her post amid a restructure of the company’s marketing team, leaving 20 jobs at risk, according to Drapers. The company stated this move aims to “improve operational efficiency and delivery across all areas of marketing functions” and the business has launched…

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  • 23 February
    NewsToday’s news in brief-23/2/24

    Today’s news in brief-23/2/24

    Consumer confidence in the UK dropped by two points to reach -21 in February, according to the GfK index. The survey highlighted decreases in various measures compared to the previous month, including personal finances and the country’s economic situation over the past year. However, there was no change in the…

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  • 23 February
    NewsSports Direct opens new flagship store in Cardiff

    Sports Direct opens new flagship store in Cardiff

    Sports Direct has today (23 February) opened its fourth flagship store in Cardiff, Wales, marking the launch of their new outdoor category.  With a new and younger generation of outdoor adventurers on the rise and both developing and existing communities embracing the category, Sports Direct is now giving locals the…

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