Shein

This coverage examines Shein’s presence and strategy in the UK retail market, focusing on its fast fashion model, supply chain practices, marketing tactics, consumer engagement, and regulatory scrutiny. Reporting highlights how Shein competes in a crowded market while addressing sustainability and ethical concerns — providing insight for executives, managers, and professionals overseeing fashion, e-commerce, and brand positioning.

  • Mar- 2025 -
    17 March
    FeaturesCan Boohoo’s rebrand solve its fast fashion woes?

    Can Boohoo’s rebrand solve its fast fashion woes?

    In the run-up to Boohoo announcing its name change to Debenhams Group, the fashion business had battled an onslaught of media scrutiny – and we’re only halfway through the 2020s. Let’s recap this chain of events: in 2020, a Sunday Times investigation found that Boohoo suppliers in Leicester were getting…

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  • 14 March
    News-In-BriefToday’s news in brief-14/3/25

    Today’s news in brief-14/3/25

    Shein, the fast-fashion giant, has confirmed its plans to go public, targeting a listing on the London Stock Exchange. Executive chairman Donald Tang emphasised the company’s commitment to transparency and accountability as it transitions to a public entity. However, no specific timeline or valuation was disclosed, with Tang stating the…

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  • 14 March
    Online & DigitalShein chair publicly confirms IPO plans

    Shein chair publicly confirms IPO plans

    Shein executive chairman Donald Tang has confirmed that the fast-fashion giant has plans to float on the stock market for the first time, with the London Stock Exchange being the company’s target. In an interview with The Times, Tang said he wanted the company to “embrace the…accountability and transparency of…

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  • Feb- 2025 -
    24 February
    News-In-BriefToday’s news in brief-24/2/25

    Today’s news in brief-24/2/25

    Shein, the global online fashion retailer, saw its profits plummet by 40% to $1bn in 2024. The company faced a challenging final quarter and intensified competition from rival Temu. Shein’s declining profitability complicates its efforts to secure regulatory approval for a London listing, with some investors urging a valuation reduction…

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  • 24 February
    Online & DigitalShein profits falter ahead of planned London IPO

    Shein profits falter ahead of planned London IPO

    Shein’s profits reportedly dropped by 40% to $1bn (£791m) in 2024 as the online retailer suffered a difficult final quarter and battled competition from rival Temu, According to the Financial Times According to two people who spoke to the paper, sales for the full year increased by 19% to $38bn…

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  • 18 February
    News-In-BriefToday’s news in brief-18/2/25

    Today’s news in brief-18/2/25

    Shein has maintained strong growth despite recent challenges, including the US removing duty-free status for low-value ecommerce packages from China and increasing tariffs. Executive chairman Donald Tang reassured investors in a letter, emphasizing the company’s ability to offer affordable fashion and lifestyle products. Tang also expressed support for de minimis…

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  • 18 February
    Clothing & ShoesShein chairman says growth ‘remains strong’ despite tariff woes

    Shein chairman says growth ‘remains strong’ despite tariff woes

    Shein’s executive chairman, Donald Tang, has reportedly reassured shareholders that the company’s growth “remains strong”, even after the US removed duty-free status for low-value ecommerce packages from China and increased tariffs, according to Reuters.  This change has raised concerns about Shein’s business model, with some analysts suggesting that both Shein…

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  • 13 February
    News-In-BriefToday’s news in brief-13/2/25

    Today’s news in brief-13/2/25

    Fast-fashion giant Shein is relocating some Chinese supplier operations to Vietnam to circumvent U.S. tariffs imposed during the Trump administration, including a 10% levy on Chinese goods and the removal of a $800 de minimis exemption. Incentives for suppliers include procurement price hikes of up to 30%, alongside Vietnam’s lower…

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  • 13 February
    Clothing & ShoesShein to look to Vietnam to avoid Trump tariffs

    Shein to look to Vietnam to avoid Trump tariffs

    Shein has asked some of its Chinese suppliers to set up production capacity in Vietnam in a bid to bypass tariffs placed on China by the US, according to reports from Bloomberg. The company is offering suppliers incentives including higher procurement prices of as much as 30% to make the…

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  • 11 February
    News-In-BriefToday’s news in brief-11/2/25

    Today’s news in brief-11/2/25

    Fast fashion giant Shein has scrapped plans to open a UK warehouse in the Midlands, initially intended to support its anticipated £50bn London Stock Exchange listing. The company had explored sites in Derby, Coventry, and other locations but confirmed no immediate need for a UK facility. The decision follows mounting…

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