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Shein

This coverage examines Shein’s presence and strategy in the UK retail market, focusing on its fast fashion model, supply chain practices, marketing tactics, consumer engagement, and regulatory scrutiny. Reporting highlights how Shein competes in a crowded market while addressing sustainability and ethical concerns — providing insight for executives, managers, and professionals overseeing fashion, e-commerce, and brand positioning.

  • Apr- 2025 -
    14 April
    News-In-BriefToday’s news in brief-14/4/25

    Today’s news in brief-14/4/25

    Currys CEO Alex Baldock has warned of a potential influx of Chinese products into UK and European markets, driven by Donald Trump’s tariffs on Chinese goods. Baldock and other retail executives, including Buy It Direct’s Nick Glynne, expressed concerns that Chinese manufacturers may redirect goods originally destined for the US…

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  • 14 April
    Clothing & ShoesUK watchdog faces criticism over Shein IPO approval

    UK watchdog faces criticism over Shein IPO approval

    UK watchdog, the Financial Conduct Authority, is facing criticism from UK investor groups after reports from Reuters that it has given Chinese fast fashion retailer Shein the go ahead for a London listing.  A top UK managers’ trade group, including Aviva Investors, Schroders and M&G has criticised the watchdog’s decision,…

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  • 14 April
    NewsCurrys CEO warns of ‘flood’ of Chinese products amid Trump tariffs

    Currys CEO warns of ‘flood’ of Chinese products amid Trump tariffs

    The head of Currys has warned that more Chinese products will “flood” the UK and Europe market through platforms like Temu, Shein and Amazon, following Donald Trump’s China tariffs and its effects on US trade.Alongside other retail executives, Alex Baldock warned that Chinese factories selling directly to marketplaces or platforms…

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  • Mar- 2025 -
    24 March
    FeaturesLessons from Forever 21’s decline

    Lessons from Forever 21’s decline

    The collapse of once-iconic brands like Forever 21 serve as a stark warning for fast fashion retailers globally. Having filed for bankruptcy for the second time in the US, the news highlighted Forever 21’s failure to adapt to the needs of its customers, take note of its competitors and move…

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  • 17 March
    FeaturesCan Boohoo’s rebrand solve its fast fashion woes?

    Can Boohoo’s rebrand solve its fast fashion woes?

    In the run-up to Boohoo announcing its name change to Debenhams Group, the fashion business had battled an onslaught of media scrutiny – and we’re only halfway through the 2020s. Let’s recap this chain of events: in 2020, a Sunday Times investigation found that Boohoo suppliers in Leicester were getting…

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  • 14 March
    News-In-BriefToday’s news in brief-14/3/25

    Today’s news in brief-14/3/25

    Shein, the fast-fashion giant, has confirmed its plans to go public, targeting a listing on the London Stock Exchange. Executive chairman Donald Tang emphasised the company’s commitment to transparency and accountability as it transitions to a public entity. However, no specific timeline or valuation was disclosed, with Tang stating the…

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  • 14 March
    Online & DigitalShein chair publicly confirms IPO plans

    Shein chair publicly confirms IPO plans

    Shein executive chairman Donald Tang has confirmed that the fast-fashion giant has plans to float on the stock market for the first time, with the London Stock Exchange being the company’s target. In an interview with The Times, Tang said he wanted the company to “embrace the…accountability and transparency of…

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  • Feb- 2025 -
    24 February
    News-In-BriefToday’s news in brief-24/2/25

    Today’s news in brief-24/2/25

    Shein, the global online fashion retailer, saw its profits plummet by 40% to $1bn in 2024. The company faced a challenging final quarter and intensified competition from rival Temu. Shein’s declining profitability complicates its efforts to secure regulatory approval for a London listing, with some investors urging a valuation reduction…

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  • 24 February
    Online & DigitalShein profits falter ahead of planned London IPO

    Shein profits falter ahead of planned London IPO

    Shein’s profits reportedly dropped by 40% to $1bn (£791m) in 2024 as the online retailer suffered a difficult final quarter and battled competition from rival Temu, According to the Financial Times According to two people who spoke to the paper, sales for the full year increased by 19% to $38bn…

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  • 18 February
    News-In-BriefToday’s news in brief-18/2/25

    Today’s news in brief-18/2/25

    Shein has maintained strong growth despite recent challenges, including the US removing duty-free status for low-value ecommerce packages from China and increasing tariffs. Executive chairman Donald Tang reassured investors in a letter, emphasizing the company’s ability to offer affordable fashion and lifestyle products. Tang also expressed support for de minimis…

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